Advertising Items and Appointments: Make the Most of Event Time
Before attending the event, decide what promotional items need to be prepared for your audience. Provide promotional items, including catalogs and gifts, based on the nature of the audience. A big problem with plenty of companies with a booth in the events is that they do not investigate the right promotional materials for the event but only make decisions based on what they hear.
Using the experiences of others is good, but not enough.
Some companies would print one type of catalog and represent it every year in all the events they attend. With this method, you would reach less than five percent of your potential, because you do not observe the major rule of attractiveness for the audience; why do you think they should come to you?!
One of the most remarkable things that should be observed in an event is time management. This is important if you want to make most of a business event. The time of holding the event is restricted and you need to manage time to get the most out of it.
Before holding the event, specify who you are going to meet and how to schedule appointments.
One of the most important ways to manage time is to fine-tune your appointment. In the morning of the appointment, remind the other side of your appointment. You can do that by sending a message to the other side so they can be aware or reminded of your appointment. The event environment will be very crowded and the other side may forget the appointment time for any reason.
When people are inclined to arrange an appointment with you, respond very quickly, otherwise they may arrange with other people. Most of the times, I reply people’s e-mails to make an appointment so quickly that they are surprised, i.e., I reply as soon as I receive the e-mails, because I know that they may immediately make an appointment with others at the appointed time.
To make the best use of time and reach your goals, be sure to attend the event’s plenary sessions and see what role you can play in that program. Use that opportunity to distribute catalogs and communicate with others.